MTV International Rebrand 2011

Viacom International Media Networks

Designing the on-screen architecture for 500 million viewers spread across 60 countries.

In 2011 MTV introduced worldwide its new logo. I took part to the channel rebrand designing the on-screen and on-air promotion for MTV and its sister channels.


  • Creative Director: Roberto Bagatti
  • Associate Creative-Director: Anna Caregnato
  • Art-Directors: Carlos Carrasco, Dylan Griffith
  • Producers: Cristina Mazzocca
  • Lead Designer: Giorgio A. Schwarz

Produced at MTV World Design Studio Milan

July 2011

Selected Works