Discovery Italia Portfolio

Discovery Italia

Helping Italy's 3rd broadcasting company to establish an umbrella brand for their 7 free to air channels.

Helping Discovery Italia to establish an umbrella brand for their free to air channels, and to stand out as Italy's 3rd broadcasting company.


As part of Discovery Italia portfolio strategy, a comprehensive set of styleguides was created to for each individual channel brand.

These documents provide extensive, detailed and coherent guidelines to consistently communicate the brands across multiple media, including broadcast, print and digital.

Thanks to the outstanding work of Milan based studio jekyll & hyde, the styleguides were designed to be easily browsed both on computers, tablet and print.



Discovery Italia - Milano - © Copyright 2015

  • VP Brand & Creative: Roberto Bagatti
  • Art Direction & Design: Giorgio A. Schwarz
  • Styleguides: jekyll & hyde
  • Sound: Smider

February 2015

Selected Works