Celebrating Chinese St. Valentine’s Day with the launch of a limited edition of the iconic shoe.
Released during Qixi season to promote a Gianvito Rossi limited edition shoe, this social media and in-store campaign was aimed to reinforce the brand presence on the Chinese market.
Targeting a young and educated audience, the video playfully tells the story of a kiss between the Jaipur shoe and the gem stone, celebrating craftmanship and materials through textures and lighting.
                    
                        
                        
                        
                        
                        
                                Celebrating Chinese St. Valentine’s Day with the launch of a limited edition of the iconic shoe.
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