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Gazprom Media

Human influencers are so 2020.

Striving to push the boundaries of broadcast channels digital presence, TNT Channel decided to give birth to Anna: Russia first digital influencer.

As the Art Director of the channel, I was given the ambitious task of transforming a marketing pitch into a person.

Teaming up with an uber talented ensemble cast of illustrators, costume designers, photographers and photo retouchers, TNT Design provided the technical team with a solid visual brief to develop their 3D model and rigs.


Fashion Design

Fashion design had a critical role in the challenging task of communicating Anna's personality through her style.

The inspiring work of costume designer Alina German allowed Anna to take over the instagram catwalk with a set of pop, colourful and trend savvy outfits.


Character Design

An outstanding trio of illustrators (Diana Kuksa, Karina Ias, Irina Nikolaeva) brought Anna prototypes to life.

Their individual artistic vision gave her not only a face, but a soul — blurring the line between human and digital brand ambassadors.


Photography

Photography guidelines for content creators were also defined. From location scouting to visual story telling — we crafted a unique aesthetics for Anna's instagram feed.


CG

Finally, Anna was taken from the 2D world of (digital) ink on paper to the 3D world of video by the cutting edge work of TNT technical partner — Malivar.


Credits

Telekanal TNT - Moscow - © Copyright 2021

TNT Design

  • Art Director: Giorgio A. Schwarz
  • Fashion Designer: Alina German
  • Illustrators: Diana Kuksa, Karina Yashagina, Irina Nikolaeva
  • Photographer: Volya Medvedew
  • Photo Retoucher: Anastasia Masureva
  • Project Manager: Yana Amaddeo

TNT Marketing

  • Marketing Director: Evgeniy Potapov
  • Digital Director: Denis Suladze
  • Avatar Team: Anjelika Vahnyak, Anna Kondratyeva, Ulyana Romashova, Ilya Kocheshkov
  • Production company: Malivar

April 2021

Selected Works

Mental

Mental

Gazprom Media

Logo and theatrical posters for Mental, the critically acclaimed dramedy series created by Aleksandr Doulerain.

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TNT Design 2018-2021

TNT Design 2018-2021

Gazprom Media

Redefining the design strategy of the flagship entertainment channel of the media holding.

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TNT Avatar

TNT Avatar

Gazprom Media

Human influencers are so 2020.

View Project
TNT Music

TNT Music

Gazprom Media

Your music is here.

View Project
Premier

Premier

Gazprom Media

Launching a new pay streaming platform.

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Logofolio

Logofolio

Multiple Clients

A collection of logos and wordmarks developed throughout the years.

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Giallo

Giallo

Discovery Italia

Are you watching closely?

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Nove

Nove

Discovery Italia

Launching the group's first general entertainment brand.

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RealTime Refresh 2016

RealTime Refresh 2016

Discovery Italia

Everyday life can be extraordinary, if you look it through the eyes of Real Time.

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Discovery Italia Portfolio

Discovery Italia Portfolio

Discovery Italia

Helping Italy's 3rd broadcasting company to establish an umbrella brand for their 7 free to air channels.

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RealTime Rebrand 2014

RealTime Rebrand 2014

Discovery Italia

Rebranding the first native digital channel on free to air market.

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MTV International Rebrand 2013

MTV International Rebrand 2013

MTV

Refreshing one of most beloved youth brands across 60 countries.

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Paramount Channel Branding 2012

Paramount Channel Branding 2012

Paramount Channel

Launching world class film company free to air TV channel and establishing an international brand for the small screen.

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MTV Hitlist Italia

MTV Hitlist Italia

MTV

Dedicated to Roy Lichtenstein.

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MTV My Video

MTV My Video

MTV

Oldies but goldies.

View Project