MTV My Video

MTV Italy

Oldies but goldies.

MTV My Video was a video rotation decided by the viewers, who voted their favourite videoclips via text messages.

To design the show package I took most of the inspiration from the world of test-cards, with an abstract and electronic mood.

I tried to push it further transforming different test-cards into a 3D tunnel. In this tunnel, two different strokes start a racing to become the winner, in order to give the idea of challenge.



  • Creative Direction: Roberto Bagatti
  • Art-Direction: Lorenzo Banal
  • Design/Direction: Giorgio A. Schwarz
  • 3D Artists: Giuseppe Chisari, Gi Ae Choi

Produced at MTV Milano Design Studio

October 2008

Selected Works