MTV International Rebrand 2013

MTV

Refreshing one of most beloved youth brands across 60 countries.

On air

Sister channels

Off air

Credits

  • Creative Director: Roberto Bagatti
  • Associate Creative-Director: Anna Caregnato
  • Art-Directors: Heric Abramo, Giorgio Schwarz, James Walpole
  • Senior Producer: Cristina Mazzocca

Produced at MTV World Design Studio Milan

© 2013

Selected Works

Jaipur Limited Edition

Jaipur Limited Edition

Gianvito Rossi Milano

Celebrating Chinese St. Valentine’s Day with the launch of a limited edition of the iconic shoe.

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Website Illustrations

Website Illustrations

Wellness Holding

Animated digital illustrations for Wellness Holding website.

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The Loop

The Loop

Moncler

Personnel training tools to craft the customer in-store experience.

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Monclient 3.0

Monclient 3.0

Moncler

Supporting the rollout of a B2B software, empowering Moncler store managers and sales departments worldwide.

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MTV Music Week 2022

MTV Music Week 2022

MTV

Bringing music to life.

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Planet Be

Planet Be

The World Bank

Identity for a social-media first climate change awareness campaign by Connect4Climate

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Dare To Amaze

Dare To Amaze

Azimut Yachts

Navigating new horizons

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Confidential

Confidential

Confidential

Identity design for an independent production company

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Mental

Mental

Gazprom Media

Logo and theatrical posters for Mental, the critically acclaimed dramedy series created by Aleksandr Doulerain.

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TNT Design 2018-2021

TNT Design 2018-2021

Gazprom Media

Redefining the design strategy of the flagship entertainment channel of the media holding.

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TNT Avatar

TNT Avatar

Gazprom Media

Human influencers are so 2020.

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TNT Music

TNT Music

Gazprom Media

Your music is here.

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Premier

Premier

Gazprom Media

Launching a new pay streaming platform.

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Logofolio

Logofolio

Multiple Clients

A collection of logos and wordmarks developed throughout the years.

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Giallo

Giallo

Discovery Italia

Are you watching closely?

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Nove

Nove

Discovery Italia

Launching the group's first general entertainment brand.

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RealTime Refresh 2016

RealTime Refresh 2016

Discovery Italia

Everyday life can be extraordinary, if you look it through the eyes of Real Time.

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Discovery Italia Portfolio

Discovery Italia Portfolio

Discovery Italia

Helping Italy's 3rd broadcasting company to establish an umbrella brand for their 7 free to air channels.

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RealTime Rebrand 2014

RealTime Rebrand 2014

Discovery Italia

Rebranding the first native digital channel on free to air market.

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MTV International Rebrand 2013

MTV International Rebrand 2013

MTV

Refreshing one of most beloved youth brands across 60 countries.

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Paramount Channel Branding 2012

Paramount Channel Branding 2012

Paramount Channel

Launching world class film company free to air TV channel and establishing an international brand for the small screen.

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MTV Hitlist Italia

MTV Hitlist Italia

MTV

Dedicated to Roy Lichtenstein.

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MTV My Video

MTV My Video

MTV

Oldies but goldies.

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